SonarPen is the world’s most affordable smartpen for the iPad. The prototype was ready and needed a crowdfunding campaign to bring the product into mass production.
Pre-production services included scriptwriting, storyboarding to decide on the required footage to keep the viewer interested in the product and location scouting.
The production was completed over 3 days filming in different locations.
A voice over recording was made in-studio during the post production phase. The editing needed to flow and be upbeat to keep the audience interested.
The campaign was initially launched on Kickstarter and reached the funding target within 6 days. The final total raised was $724,129 HKD with an initial target of $200,000 HKD.
The campaign was seen around the world on popular outlets including Engadget, The Verge, Forbes and on Hong Kong TV channels such as iCable News.